Analytics
Web analytics, product analytics and data analysis tools.
Tools
Plausible
Privacy-friendly web analytics
Fathom
Simple, GDPR-compliant website analytics
Google Analytics
Web analytics by Google
Mixpanel
Product analytics and event tracking
PostHog
Open-source product analytics suite
Amplitude
Digital analytics for product teams
Heap
Auto-capture analytics without manual tagging
Hotjar
Heatmaps, recordings and user feedback
FullStory
Digital experience analytics with session replay
Matomo
Open-source web analytics as GA alternative
Umami
Simple, self-hosted web analytics
Pendo
Product analytics with in-app guides
LogRocket
Session replay and error tracking for frontend
Pirsch
Cookie-free web analytics from Germany
Tronity
Dein Auto. Deine Daten.
Brawls
PostHog vs Mixpanel
Mixpanel wins by a narrow margin due to its superior analytical depth, the new Spark AI, and seamless warehouse integration. However, PostHog remains the price-performance leader for developer teams who prefer an integrated suite over individual solutions.
Plausible vs Umami
Umami narrowly wins this comparison, primarily due to its superior flexibility through free self-hosting (MIT license) and a generous free tier in the cloud. However, Plausible remains the top choice for companies preferring a purely European infrastructure without US ties.