In the 2026 duel of German real estate CRM giants, the question is more relevant than ever: Maximum individualization or seamless ecosystem integration?
onOffice and Flowfact have dominated the German-speaking market for broker software for decades. While onOffice is considered an independent technology leader, Flowfact has integrated itself deeply into Germany's most important real estate ecosystem through its membership in the Scout24 Group.
This comparison analyzes eleven critical categories, from automation depth and AI features to pricing, to provide you with a well-founded basis for your decision.
onOffice
onOffice is an owner-managed broker CRM from Aachen that focuses on extreme scalability and process automation. It is aimed at real estate agencies that want to map and automate their workflows digitally down to the smallest detail.
Gegr. 2001 · Aachen, Germany
Flowfact
Flowfact is a long-standing Cologne-based company and part of the Scout24 Group, offering an intuitive platform solution for modern real estate marketers. Its core promise lies in seamless connectivity to ImmoScout24 and fast time-to-productivity.
Gegr. 1985 · Cologne, Germany
TL;DR
onOffice wins the 2026 comparison due to superior customizability, more powerful automation tools, and deeper functional parity in its mobile apps. Flowfact remains the top choice for beginners and users seeking extremely tight integration with the Scout24 universe.
onOffice
Established real estate companies and franchise systems looking to automate complex, individual processes.
Flowfact
Solo brokers and small teams looking for a quick start without a steep learning curve and a free entry-level option.
Feature Comparison
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Pricing Comparison
Both tools start at €79 per month. However, Flowfact offers an attractive entry barrier at €0 with its 'Mini' plan, while onOffice scores with a 5-year price guarantee in its Enterprise plans.
onOffice
See pricing on official siteVerdict
onOffice is the overall winner of the 2026 comparison. It offers more powerful tools for automation, customization, and mobile work. However, Flowfact is a worthy opponent that convinces primarily through user-friendliness and its free entry-level version.
Flowfact is the more economical and intuitive choice due to the 'Mini' version and the interactive exposé.
onOffice offers the better basis for rapid technical scaling through its API and process manager.
onOffice is the standard for large organizations due to its multi-client capability and extreme customization depth.
Flowfact wins clearly here due to better onboarding and a risk-free trial phase.
Choose onOffice if...
You run an established real estate agency that needs maximum control over its processes and wants to automate complex workflows.
Choose Flowfact if...
You value a modern UI, want to start quickly, or want to benefit from the free 24-month entry phase as a solo broker.
The choice between onOffice and Flowfact is a decision between 'Power' (onOffice) and 'Simplicity' (Flowfact).
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How This Comparison Is Created
Data researched from official sources and review platforms. AI assists with structuring and formatting. Scores are based on defined evaluation criteria.
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